Let’s talk about your website – your digital shopfront, your 24/7 salesperson, your first impression to the world.
Here’s the harsh truth: if your website copy isn’t working for you, it’s probably working against you.
So many businesses pour money into fancy design but forget that what’s written on the page is what actually sells. Your website copy needs to do more than just sound nice – it needs to convert casual visitors into paying customers.
First, Understand What Your Audience Really Wants
Writing great website content isn’t about using big words or sounding overly professional. In fact, the best websites sound natural, like a conversation with someone who just gets your problem.
Before writing anything, ask:
Who am I speaking to?
What do they need help with?
How can I solve that for them?
If your content answers those three questions clearly and confidently, you’re off to a cracking start.
It’s Not About You – It’s About Them
A common trap? Talking too much about your business and not enough about your customer. People don’t want to know how long you’ve been in business (at least not first thing). They want to know:
What can you do for me?
Can I trust you?
What should I do next?
So make sure your content speaks to their needs, not just your experience. Show how your product or service makes their life easier, better, faster, simpler – you get the idea.
Be Clear, Not Clever (Especially for SEO)
Good website copy should be:
Clear and easy to read
Optimised for search engines (without sounding robotic)
Skimmable (short paragraphs, bullet points, headings)
Actionable (with strong calls-to-action)
Use keywords your customers are actually searching for – things like “affordable web design in Yorkshire” or “social media help for small businesses” – but don’t cram them in. Write like a human first, optimise second.
Pages You Need to Get Right
If you’re not sure where to start, focus on these key pages:
Homepage: Clear value proposition and strong CTA
About Page: Personal, relatable, and trust-building
Services Page(s): Simple explanations of what you offer and how it helps
Contact Page: Easy for people to get in touch – no fuss
And if you’re an e-commerce business? Don’t forget your product descriptions – they do a lot of the heavy lifting!
Don’t Fancy Writing It All Yourself?
We get it – writing about your own business can be weirdly difficult. That’s where we come in. At The Marketing Hub, we write website content that:
Sounds like you
Connects with your audience
Helps your website actually convert
We don’t do fluff. We do words that work.
If your site’s not saying the right things (or saying too much of the wrong ones), get in touch. Let’s get your content sorted – so your website can start pulling its weight.
