Let’s be honest: keeping up with social media can feel like a full-time job. And if you’re a small business owner wearing 17 hats (including the social media one), posting regularly is often the first thing to slide.
But here’s the thing: consistency on social media isn’t just something the experts bang on about for fun. It genuinely makes a difference – to your visibility, your engagement, and ultimately, your sales.
The Algorithm Loves Consistency
Whether it’s Facebook, Instagram, LinkedIn or TikTok – the platforms reward consistency. The more regularly you post, the more likely your content is to be shown to your audience. Algorithms are basically creatures of habit – they favour accounts that show up regularly and engage with their communities.
And it’s not just about frequency. Your audience also gets used to seeing you pop up – and that builds trust. People buy from people they know, like, and trust. Posting consistently helps make that happen.
Out of Sight, Out of Mind
Let’s say you only post once in a blue moon. It might be a cracking post, but if you disappear for three weeks after that, people will forget you were even there. Social media is a noisy place – to cut through it, you have to be present.
And no, that doesn’t mean you need to post five times a day. Even 2–3 quality posts a week can make a huge difference – especially when you’re saying the right things to the right people.
What Should You Post About?
This is where many business owners get stuck. “I don’t know what to post” is probably the thing I hear most from clients.
Here’s the good news: you don’t need to reinvent the wheel every time. Share:
Behind-the-scenes snaps
Tips and advice related to your service or product
Client testimonials
Work in progress or before/afters
Team updates and milestones
People love getting to know the face behind the business. Don’t overthink it – your everyday is someone else’s insight.
Let Us Do the Heavy Lifting
At The Marketing Hub, we get that consistency isn’t easy when you’re also managing emails, stock, appointments and everything in between. That’s why we offer affordable, flexible social media packages for small businesses – tailored to your voice and your goals.
You don’t have to post daily to win at social media. You just need to show up – and we can help you do that, week in, week out.
Ready to stop ghosting your followers? Get in touch and let’s build a plan that works for you.
